Axios logo with bold black uppercase letters and a blue diagonal slash forming the A
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Axios Media

Axios is an American news organization founded in 2016 by Jim VandeHei, Mike Allen and Roy Schwartz and launched in January 2017. Cox Enterprises acquired the company in 2022.

Axios is an American news organization founded in 2016 by Jim VandeHei, Mike Allen and Roy Schwartz and launched in January 2017; Cox Enterprises acquired the company in 2022 [1]. Logo Index preserves an archived Axios mark associated with the publication. Designer, agency and original publication-date documentation for that mark is not available in the cited sources, and this entry does not describe its typography, colours or symbolism.

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 30/09/2026.

Colors

Black with one accent color.

  • #222222Black, 91%

    RGB 34, 34, 34; CMYK 0, 0, 0, 87

    White text 15.9:1 (passes AA)

  • #0A99E0Blue, 9.2%

    RGB 10, 153, 224; CMYK 96, 32, 0, 12

    Black text 6.6:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Media

190 measured Media logos

Only 20% of Media logos in the archive use exactly 2 colors.

  • Main color black46%
  • Wordmark45%
  • 2 colors20%

From measured files, not tags. Updated 29/10/2026.

Structure

Logo type
WordmarkClassified by AI
Proportions
3.9 : 1Horizontal
Ink coverage
54%46% empty space inside the outline
Symmetry
Asymmetric35% left-right match
Outline
Free-formOverall silhouette
Complexity
Moderate4 shapes, about 85 points

Tints and shades

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#0A99E0

Typography

Lettering style: Geometric sans, uppercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Style
Geometric, minimal, flat
Layout
Lettering on its own
Techniques
Negative space, geometric construction, letter used as symbol
Text in the logo
AXIOS

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