CBS Sports Golazo Network is a free, 24/7 streaming network dedicated exclusively to global soccer coverage, launched on April 11, 2023, by CBS Sports. It was the first-of-its-kind free, 24-hour direct-to-consumer digital network in the U.S. focused solely on the sport, available on CBSSports.com, the CBS Sports app, Pluto TV, and Paramount+. [1] [2]
Design and History
The network’s visual identity is built around a shield-shaped emblem that incorporates the parent CBS Sports branding. According to the trademark filing by CBS Broadcasting Inc., the mark consists of a shield with the words “CBS SPORTS” at the top, an image of the CBS eye before the word “CBS,” and three stars above “CBS SPORTS.” The word “GOLAZO!” runs through the shield with the word “NETWORK” underneath it, and a soccer ball appears at the bottom of the shield below the word “NETWORK.” [3]
The name “Golazo” is a Spanish-language soccer term for a spectacular goal, reflecting the network’s focus on international soccer culture and its global coverage of top domestic and international competitions. [4]
The network was announced in March 2023 as part of CBS Sports’ broader soccer strategy, which included rights to more than 2,400 soccer matches per year across properties such as UEFA Europa League, Serie A, NWSL, and Concacaf national team competitions. [1] Production for the network was led by Pete Radovich, vice president of production and creative director of CBS Sports, and Mike Nastri, the network’s producer. [4]
Meaning and Symbolism
The logo’s shield format and inclusion of the CBS eye directly tie the network to the broader CBS Sports brand family. The three stars above “CBS SPORTS” and the soccer ball at the base of the shield are the primary soccer-specific elements, distinguishing the mark from other CBS Sports properties. The trademark filing notes that color is not claimed as a feature of the mark, meaning the logo is registered in black and white. [3]
The wordmark “GOLAZO!” with an exclamation point gives the identity an energetic, celebratory tone consistent with the network’s positioning as a year-round destination for passionate soccer fans. [5]
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