PlayPlay is a French software company, founded in 2017 and headquartered in Paris, that offers an online video creation platform for businesses and marketing teams.[1][2] The company’s visual identity is managed in-house by its brand design team rather than by an external agency.
Design and History
PlayPlay’s brand identity is handled internally. Brand Designer Arnold Le Bris, who joined the company in 2021, is responsible for the overall artistic direction of the brand, creating visuals and collaborating with teams in France and internationally.[3] As of 2025, Le Bris and one apprentice were the only two staff members managing brand design, with occasional freelance support; most creative work is internalized.[3]
The company has registered the PLAYPLAY name as a trademark with the United States Patent and Trademark Office. A May 2022 filing covers downloadable software and mobile applications for creating, recording, editing, producing, storing and sharing video content.[4] A second application, filed in October 2024, covers digital and online advertising services related to video creation and production.[5] Both filings describe the mark as a standard character mark, meaning protection applies to the word itself rather than to a specific stylized logo design.[5]
Meaning and Symbolism
PlayPlay’s brand colors, as catalogued by brand asset platform Brandfetch, include a purple tone (hex #B352FE), a blue tone (hex #6489FC), a dark near-black tone (hex #1B1D22) and white.[6]
The company name itself is a doubling of the word “play,” consistent with its product focus on video creation.
Typography and Design
The trademark registrations cover the word “PLAYPLAY” as a standard character mark, which does not claim any particular font, style or graphical treatment.[5] Without documentation from PlayPlay or its brand team, the specific typography cannot be verified.
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