St. Augustine’s University in Raleigh, North Carolina, fields its athletic teams as the St. Augustine’s Falcons. The university was established in 1867 by the Episcopal Diocese of North Carolina [1]. The Falcons have been members of the Central Intercollegiate Athletic Association (CIAA) since 1933 [2].
Design and History
The primary athletic mark is a falcon logo. A trademark registration filed by Saint Augustine’s University on June 29, 2012, describes the mark as “an image of a falcon holding the words ‘SAINT AUGUSTINE’S UNIVERSITY FALCONS'” [3]. The university’s trademark policy lists “the Falcon Athletic Logo” among its official trademarks [4].
The university’s official style guide provides usage rules for the Falcons logo, including prohibitions on separating elements, stretching or distorting the mark, adding information, and substituting colors [5]. The guide also notes that black and white versions of the primary athletic mark exist, with a black imprint on white background recommended for optimal legibility [5].
The trademark registration for the falcon mark was registered on March 31, 2015, with a first use date of August 1, 2012 [6]. The registration was cancelled on November 19, 2021 [6].
Meaning and Symbolism
The falcon serves as the university’s mascot and nickname, with the athletic teams known as the Falcons [2]. The university’s website uses the tagline “Learn what it means to soar,” connecting the falcon imagery to the institution’s aspirational messaging [7].
Typography and Design
The official Saint Augustine’s University logo includes the tagline “Transform. Excel. Lead.” and should be used in all advertisements according to the university’s style guide [5]. The style guide also specifies that the logo version on a white background is preferred for most applications [5].
Brand color data associated with Saint Augustine’s University includes Midnight Blue (#003767), Silver Chalice (#A2A2A2), and Seagull (#86BAEA) [8]. The Falcons’ traditional team colors are listed as blue and white [2].
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