Sociedad Deportivo Quito, commonly known as Deportivo Quito, is an Ecuadorian football club based in the capital city. The club’s visual identity centers on a shield-shaped crest whose colors and composition have evolved through documented redesigns, most notably a modern update presented by the design firm INIMA.
Design and History
Deportivo Quito was founded on July 9, 1940, when a group of young men established the Sociedad Deportivo Argentina, initially adopting light blue and white (celeste y blanco) for the club’s jersey to participate in Quito’s first inter-barrio championship [1]. The club later became Deportivo Quito, and its identity shifted to the blue and red colors that supporters carried on flags at matches [2].
A significant turning point in the crest’s history came when the design firm INIMA presented a new escudo (shield) to the club’s board. According to a university thesis documenting the club’s communications, this new crest “did not alter its traditional features, but rather strengthened them in composition and color” [3]. The same source notes that the redesign was part of a broader identity manual that included modifications to several elements of the club’s shield, alongside the introduction of an official club logotype and a campaign slogan [3].
The thesis also records that the club added a new star to its crest, a change tied to its achievements and commemorative milestones [3]. In 2013, in commemoration of the institution’s 73rd anniversary, the club published the final edition of its official website at www.deportivoquito.com, which maintained the essence of its earlier versions [3].
Meaning and Symbolism
Documented color symbolism for the club draws on general color theory rather than club-specific heraldry. A thesis on the club’s facilities and history describes blue as the color of sympathy, harmony and fidelity, notes that in sport blue is considered a universal healing color that helps maintain calm, and separately references red and orange in the context of the club’s palette [1]. The same source applies these descriptions to the club’s visual environment, though it does not attribute a specific official meaning to each color within the crest itself.
Brand asset data for the club’s current identity lists a palette of coral red (#FF3C3C), white (#FFFFFF) and a dark midnight blue (#001A33) [4]. These recorded hex values reflect the contemporary digital representation of the club’s colors, which align with the traditional blue, red and white scheme noted in historical accounts.
Typography and Design
Specific typography details for the Deportivo Quito crest are not documented in the available sources. The INIMA redesign is described as strengthening the shield’s traditional features in composition and color, and the identity manual included an official logotype alongside the crest [3]. No verified information exists regarding the specific typeface used within the crest or logotype.
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