Piteå IF, formally Piteå Idrottsförening, is a Swedish sports club based in Piteå. The club’s football section operates as Piteå IF Fotbollsförening, with the men’s team competing in Ettan Norra and the women’s team playing in the top-tier Damallsvenskan under the separate Piteå IF DFF organization. The club was formed on 24 May 1918 and took up football in 1920 after merging with local rival IFK Piteå. [1]
Design and History
The club’s current visual identity centers on a shield-shaped crest. The club’s official merchandise shop distinguishes between two cap designs: one featuring the logo described as “the one with the shield” and another featuring the text “PIF” in black embroidery. [2] This confirms that the shield crest and the “PIF” text mark are used as separate identity elements by the club.
Photographic documentation from Bildbyrån shows the club’s crest displayed at matches, including during Damallsvenskan fixtures in 2017 and 2018, confirming the crest has been in continuous use on club materials and flags. [3] [4]
The club’s official website is hosted at piteaif.se, and the organization is registered with the Swedish Football Association as Piteå IF Fotbollsförening. [5]
Meaning and Symbolism
The club’s official communications use red and white emojis in match promotion, suggesting these are the club’s colors. [6]
Typography and Design
The club uses “PIF” as a standalone text mark on merchandise, distinct from the shield crest. [2]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
