Hellas Verona FC unveiled a new official club crest on June 1, 2020, replacing a badge that had been in use for 25 years. The club announced the change under the slogan “Return. To the future.” and the new mark took effect on July 1, 2020. It was the sixth logo in the club’s history, following previous versions introduced in 1903, 1945, 1965, 1984, and 1995. [1] [2]
Design and History
The 2020 redesign was described by the club as a modern and avant-garde update that aimed to tell the club’s vision while preserving its history and tradition. The club stated that the change came at the start of a new decade and ahead of three significant anniversaries: the club’s 120th and 125th birthdays in 2023 and 2028, and the 40th anniversary of its Scudetto in 2025. [1]
The new crest was a simplified evolution of the logo introduced in 1995, which itself drew from a symbol created and used starting in 1984 during the era of coach Osvaldo Bagnoli. The previous badge featured an oval shape with the inscription “Hellas Verona” in the center and used multiple colors. The 2020 version removed the oval enclosure and reduced the palette to just yellow and blue, with white available for monochrome applications. [3] [2]
The redesign was part of a broader rebranding strategy that drew comparisons to Juventus’s 2017 logo change, aiming to make the brand more versatile across markets beyond football. The club’s goal was to start the new decade with a more modern logo while maintaining continuity with its historical identity. [3]
Meaning and Symbolism
The new crest retains three guiding elements that connect it to the club’s history and the city of Verona. Two mastiff heads in a bifronte (back-to-back) position are the central elements, evoking Mastino I and Mastino II della Scala, the most important lords of medieval Verona. Between the two mastiff heads sits a ladder with four rungs, the symbol of the Scaligeri lordship and of the city itself. The club’s official presentation described these elements as inspired by the symbol created and used from 1984 onward, noting that the mastiff heads and ladder were integral parts of the previous logo as well. [3] [2]
The yellow and blue colors were reduced from the previous badge’s multi-color scheme to just two, described as declinable as needed together with white. The club’s official statement noted that the corporate wording “Hellas Verona FC” remained the connecting element that harmoniously joined all the visual components. [2] [3]
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