FC Midtjylland is a Danish football club based in Herning, founded in 1999 through the merger of Herning Fremad and Ikast FS [1]. The club’s visual identity has centered on a circular crest featuring a stylized wolf’s head, a symbol tied to the club’s nickname, Ulvene (The Wolves) [1].
Design and History
The original FC Midtjylland logo, introduced at the club’s founding in 1999, was a circular badge with a black outer ring bearing the club name and founding year, surrounding a red inner circle containing a stylized white wolf’s head [2]. The wolf was chosen as a symbol because wolves were historically common in the region around the present-day cities of Herning and Ikast [3].
In January 2025, FC Midtjylland announced a refinement of its logo, described by the club as an update rather than a new design [4]. The club stated the update was made to keep the logo current with the club’s development, while respecting and paying tribute to the 1999 original [4]. The specific changes included a new font, a deeper red color, better overall symmetry, and a tightening of the wolf icon to give it lightness and a clearer reference [4]. The club emphasized that the basic elements and structure, the circle, the FC Midtjylland name, 1999 and the wolf icon, were retained [4].
In July 2026, the club further sharpened its visual identity. While the logo remained the club’s primary mark, FC Midtjylland introduced a new, standalone wolf icon derived from the existing logo [5]. The club stated that the new icon supplements the club logo and provides a symbol that can be used on digital platforms, around MCH Arena and in the club’s collections [5]. The logo itself was described as standing as fans know it, but sharpened in its details, with the club colors appearing more clearly and the wolf given more life [5].
Meaning and Symbolism
The wolf’s head on the crest references the historical presence of wolves in the region around Herning and Ikast, which also gives the club its nickname, Ulvene (The Wolves) [1]. The club has described the values associated with the wolf symbol as togetherness, courage and instinct [5].
Typography and Design
The 2025 logo update introduced a new font for the club name on the crest [4]. The club has also developed its own typeface, referred to as the club’s “Attack-font,” which is used for player names and numbers on match jerseys [6].
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