Leksands IF, the Swedish ice hockey club based in Leksand, Dalarna, uses a crest built around the club’s traditional white and blue colors. The club’s visual identity has been documented across multiple seasons in the Swedish Hockey League (SHL), with logo variations recorded for the periods 2013-2015, 2016-2017, and 2019-2025 in league logo galleries.[1]
Design and History
Leksands IF was formed in 1919, originally competing in bandy and ski competitions before adopting ice hockey as its sole sport in 1938.[2] The club’s colors are documented as white and blue.[3]
The club’s crest has appeared on jerseys in SHL matches, with photographic documentation of the club badge on players’ jerseys during league games.[4] Historical logo records show a Leksands IF mark in use during the 1988-89 season, when the club competed in Sweden’s Elitserien.[5]
A Swedish brand analysis of Leksands IF described the logo as being in line with what the club stands for in terms of simplicity and Swedishness, noting that the logo, like the jerseys, reflects these qualities.[6]
Meaning and Symbolism
The club’s official website emphasizes that wearing the jersey is a matter of pride “for the community, for the history and for the future,” framing the club’s visual identity as a symbol of local heritage.[7] The brand analysis further characterized Leksand as “all of Sweden’s mascot,” suggesting the club’s identity carries a broader cultural resonance beyond its home region.[6]
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