The Long Island Nets are the NBA G League affiliate of the Brooklyn Nets, founded ahead of the 2016-17 season and playing home games at Nassau Coliseum on Long Island.[1] The Brooklyn Nets unveiled the team’s logo and uniforms on March 24, 2016, in a design that pays homage to the franchise’s heritage on Long Island.[2]
Design and History
The logo is red, white and blue, the colors of the American Basketball Association’s New York Nets, who played at Nassau Veterans Memorial Coliseum on Long Island from 1972-76 and won two championships in 1974 and 1976.[2] The color scheme was chosen to restore the connection between the Nets brand and Long Island, where the franchise previously played during its ABA era.[3]
The primary mark features the “Nets” wordmark in red script, reminiscent of the Nets’ logo used from 1968-78. The wordmark appears against a black and white basketball with a “Long Island, New York” mark in a circular shape that mirrors the secondary logo of the Brooklyn Nets.[2] The circular format and script lettering were noted at launch as deliberate throwbacks to the team’s earlier “NY Nets” identity.[4]
The team played its inaugural 2016-17 season at Barclays Center before moving to the renovated Nassau Coliseum for the 2017-18 season.[2] The logo has remained consistent since its 2016 introduction, with the team’s official colors listed as red, white and blue.[5]
Meaning and Symbolism
The stars within the circular logo pay tribute to the ABA Nets’ uniforms, which the team began wearing in February 1972. There are six stars to represent the Long Island Nets’ status as the sixth man of the Brooklyn Nets organization.[2]
The red, white and blue palette directly references the ABA-era New York Nets, who played at Nassau Coliseum and won two ABA championships during their time on Long Island.[2] The circular badge format mirrors the Brooklyn Nets’ secondary logo, maintaining visual continuity with the parent club.[2]
Typography and Design
The “Nets” wordmark uses a red script style that recalls the Nets’ logo used from 1968-78.[2] The script lettering was described at launch as a throwback to the team’s earlier “NY Nets” logo.[4] The circular composition places the script wordmark over a black and white basketball, surrounded by the “Long Island, New York” text ring.[2]
In 2024, the team introduced an alternate identity for six home games played at Place Bell in Laval, Quebec, competing as “Les Nets” with a logo inspired by the Quebec National flag, featuring the fleur-de-lys and a blue color palette.[6]
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