The Northwood Timberwolves are the athletic teams representing Northwood University, a private university in Midland, Michigan, competing in NCAA Division II primarily within the Great Midwest Athletic Conference (G-MAC).[1] The university’s teams compete under the Timberwolves nickname with school colors of navy and light blue.[1]
Design and History
The Northwood Timberwolves identity is documented in the university’s official athletics fast facts, which list the team colors as Navy, Light Blue, and White.[2] The university’s identity guidelines specify that the logo may be printed in two colors only: Pantone 282 (navy) and Pantone 3005 (medium blue), with corresponding RGB values of Navy = 9/49/97 and Medium Blue = 0/128/195.[3]
The athletics identity includes a Timberwolves wordmark and a Timberwolf head mark, which may also be interchanged with Northwood’s secondary interlocking NU logo according to the university’s identity guidelines.[4] The mascot is named “Woody” the Timberwolf.[5]
Northwood announced in April 2021 that it would leave the GLIAC to join the G-MAC beginning in July 2022.[1] The G-MAC’s expansion tracker confirms Northwood’s move, noting the Timberwolves would carry over 18 competitive intercollegiate athletic programs to the league.[6]
Meaning and Symbolism
The university’s identity guidelines describe the goal of maintaining visual integrity and clarity for the logotype, with protected areas ensuring no other graphic elements interfere with its clarity and integrity.[4]
Typography and Design
The university’s identity guidelines reference a “Timberwolves wordmark” as part of the athletics identity system.[4] The guidelines also note that logos should be sized appropriately and never presented in sizes smaller than specified, to ensure visibility and legibility.[4]
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