PSM Makassar logo: red shield with white border featuring a black sailing ship, soccer ball, and 1915.
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PSM Makassar

PSM Makassar, officially Persatuan Sepakbola Makassar, is an Indonesian football club founded on 2 November 1915 and based in Makassar, South Sulawesi. Its current shield-shaped crest was introduced in 2017.

Country: Indonesia

Industry: Sports

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PSM Makassar, officially Persatuan Sepakbola Makassar, is an Indonesian football club founded on 2 November 1915 and based in Makassar, South Sulawesi. The club’s current crest, introduced in 2017, is a shield-shaped emblem featuring a Pinisi sailing ship, a football, and the founding year 1915. The club’s official website describes PSM as the oldest football club in Indonesia and a symbol of struggle and pride for South Sulawesi. [1]

Design and History

PSM Makassar has changed its logo twice since its founding. The first logo was used from 1926, when the club was still named Macassaarsche Voetbal Bond (MVB), and featured the MVB initials. In 1959, during the Perserikatan era, the club came under full control of the regional government, and its logo became nearly identical to the official emblem of the Makassar city government. [2]

On 14 April 2017, PSM officially launched a new logo at an event at Lapangan Karebosi in Makassar. [3] The change was driven by legal and professional considerations. According to then-CEO Munafri Arifuddin, PSM had become a private company rather than a government-funded club, and could not copyright the old logo because it was the same as the Makassar city government emblem. The new logo was designed to be copyrighted and to move the club away from the Perserikatan era stigma toward modern professional football. [3] The redesign process involved supporters, traditional leaders, and former players, and the final logo was a refinement of entries submitted to a logo competition held the previous year. [2]

The 2017 crest is shield-shaped with a Pinisi ship at the center, set against a red background with a football watermark. The text “PSM Makassar” appears at the top and the year “1915” at the bottom. [4] The logo uses maroon, red, gold, white, and black. [5]

In addition to the main crest, PSM has released special anniversary logos. For the club’s 107th anniversary in 2022, the club launched a special logo featuring a pentagonal shield frame in red and golden yellow, with the outer and inner frames forming the numbers 1, 0, and 7. [6] For the 109th anniversary in 2024, a special logo was released featuring a diamond shape representing the sail of a Pinisi ship, a football, waves, and Roman numerals for 1915 and 2024. [7]

Meaning and Symbolism

The 2017 logo contains five documented elements that combine football symbolism with Bugis-Makassar cultural values:

  • Pinisi ship: A symbol of pride, perseverance, and hard work that has long been associated with the people of South Sulawesi. [2]
  • Football: Placed in the background, representing football as the most popular sport in South Sulawesi. [2]
  • Shield or tameng: A symbol of high self-confidence, security, and welfare. [2]
  • Letter “V”: Formed by the shield shape, it stands for victory, glory, sovereignty, and peace, expressing the hope that PSM will always win. [2]
  • Year 1915: Located at the tip of the shield, marking the year PSM was founded. [2]

The colors in the logo also carry documented meanings: maroon represents friendship, peace, productivity, and hard work; white represents peace, spirituality, maturity, and purity; black represents protection, knowledge, and deep feeling; and gold represents position and glory. [8]

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Logo data

Measured from the original SVG file on 01/10/2026.

Colors

7 colors

  • #FE0000Red, 44%

    RGB 254, 0, 0; CMYK 0, 100, 100, 0

    Black text 5.2:1 (passes AA)

  • #C80000Red, 30%

    RGB 200, 0, 0; CMYK 0, 100, 100, 22

    White text 6.1:1 (passes AA)

  • #000000Black, 11%

    RGB 0, 0, 0; CMYK 0, 0, 0, 100

    White text 21.0:1 (passes AA)

  • #FEFEFEWhite, 8.7%

    RGB 254, 254, 254; CMYK 0, 0, 0, 0

    Black text 20.8:1 (passes AA)

  • #222222Black, 3%

    RGB 34, 34, 34; CMYK 0, 0, 0, 87

    White text 15.9:1 (passes AA)

  • #FAB000Gold, 2.2%

    RGB 250, 176, 0; CMYK 0, 30, 100, 2

    Black text 11.3:1 (passes AA)

  • #6B0000Maroon, 1.5%

    RGB 107, 0, 0; CMYK 0, 100, 100, 58

    White text 12.9:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Sports

2,708 measured Sports logos

Only 12% of Sports logos in the archive use red as the main color.

  • Main color red12%
  • Emblem51%
  • Four or more colors85%
  • Most common main color here: blue26%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
EmblemClassified by AI
Proportions
1 : 1.1Roughly square
Ink coverage
78%22% empty space inside the outline
Symmetry
Mirror-symmetric100% left-right match
Outline
CircularOverall silhouette
Complexity
Detailed38 shapes, about 2,151 points

Tints and shades

Click a step to copy

#FE0000

#C80000

Typography

Lettering style: Geometric sans, uppercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Symbol shows
Sailing ship with sails
Style
Flat, geometric, vintage
Layout
Enclosed emblem
Techniques
Badge, line art
Text in the logo
PSM MAKASSAR 1915

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