Shenzhen FC logo with a bull head inside a shield emblem, star and text.
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Shenzhen

Shenzhen Peng City Football Club is a Chinese Super League club based in Shenzhen. It unveiled its current crest on February 27, 2024, after relocating from Sichuan Jiuniu and adopting the new name and identity.

Country: China

Industry: Sports

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Shenzhen Peng City Football Club, the Chinese Super League club based in Shenzhen, unveiled its current crest on February 27, 2024, at a launch event held ahead of the 2024 season. The club, formerly known as Sichuan Jiuniu, relocated to Shenzhen at the beginning of 2024 and adopted the new name and identity at that time.[1]

Design and History

The crest is based on a circular layout, a format consistent with many of City Football Group’s sister clubs, including Manchester City, New York City and Mumbai City.[2] The club is managed and operated by City Football Group alongside CMC Inc. (China Media Capital).[3]

The new identity was designed to highlight the modernity, technology and innovation of Shenzhen as an international metropolis.[2] The abbreviation “SZ” is used throughout the crest design, with the two letters formed from simple, bright triangular shapes.[2] The central triangular motif fuses the letters S and Z, the pinyin initials for Shenzhen, representing the positive, innovative spirit of the Special Economic Zone.[4]

The triangular shapes are said to outline several well-known Shenzhen landmarks and landscapes, including the Window of the World, Wutong Mountain and the Shenzhen flower, bougainvillea.[2]

Meaning and Symbolism

The sky-blue background of the two letters is also the colour of the team’s home jersey. The club has stated that the sky blue symbolizes the sea, representing dreams and hope, and conveys the openness and inclusiveness of Shenzhen as a coastal city.[2][5]

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Logo data

Measured from the original SVG file on 01/10/2026.

Colors

8 colors

  • #C3162DRed, 36%

    RGB 195, 22, 45; CMYK 0, 89, 77, 24

    White text 6.0:1 (passes AA)

  • #07213EBlue, 22%

    RGB 7, 33, 62; CMYK 89, 47, 0, 76

    White text 16.2:1 (passes AA)

  • #FFFFFFWhite, 20%

    RGB 255, 255, 255; CMYK 0, 0, 0, 0

    Black text 21.0:1 (passes AA)

  • #C5B485Yellow, 6.3%

    RGB 197, 180, 133; CMYK 0, 9, 32, 23

    Black text 10.2:1 (passes AA)

  • #F0BBC5Pink, 4.8%

    RGB 240, 187, 197; CMYK 0, 22, 18, 6

    Black text 12.6:1 (passes AA)

  • #F7D8DFPink, 4.3%

    RGB 247, 216, 223; CMYK 0, 13, 10, 3

    Black text 15.8:1 (passes AA)

  • #CE4153Red, 4.2%

    RGB 206, 65, 83; CMYK 0, 68, 60, 19

    White text 4.7:1 (passes AA)

  • #D55D6DRed, 2.3%

    RGB 213, 93, 109; CMYK 0, 56, 49, 16

    Black text 5.6:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Sports

2,708 measured Sports logos

Only 12% of Sports logos in the archive use red as the main color.

  • Main color red12%
  • Emblem51%
  • Four or more colors85%
  • Most common main color here: blue26%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
EmblemClassified by AI
Proportions
1 : 1.2Vertical
Ink coverage
61%39% empty space inside the outline
Symmetry
Mirror-symmetric100% left-right match
Outline
Free-formOverall silhouette
Complexity
Detailed51 shapes, about 1,780 points

Tints and shades

Click a step to copy

#C3162D

#07213E

Typography

Lettering style: Slab serif, uppercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Roboto Slab, Zilla Slab, Arvo

Visual description

Classified by AI

Symbol shows
Bull head
Style
Flat, geometric, minimal
Layout
Enclosed emblem
Techniques
Badge, negative space, geometric construction
Text in the logo
SHENZHEN FC 1994

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