The Reading Royals are a professional ice hockey team based in Reading, Pennsylvania, competing in the ECHL as the affiliate of the Philadelphia Flyers and Lehigh Valley Phantoms. The team is entering its 25th season in the ECHL for the 2026-27 campaign. [1]
Design and History
The Reading Royals’ primary logo features a purple, black, and silver lion head wearing a crown with orange jewels. This design has been in use since the 2021-22 season, when orange was added to the crown jewels. Prior to that update, the same lion head design was used without the orange elements. [2]
The team has maintained a consistent royal-themed identity since its founding. For the 2020-21 season, the Royals unveiled a special 20th anniversary logo that introduced a prominent purple shield with an orange outline and band across the front. This marked the second time orange was included in a Royals primary mark; in 2015-16, the team used orange to signify its affiliation with the Philadelphia Flyers and Lehigh Valley Phantoms. [3]
For the 25th anniversary season in 2026-27, the Royals unveiled three new jerseys in purple, black, and gray, though the team has not yet published details about a dedicated anniversary logo. [4]
Meaning and Symbolism
The lion head wearing a crown directly supports the “Royals” team name, using the lion as a traditional symbol of royalty. The purple, black, and silver color scheme reinforces the royal theme. [2]
The orange accents added to the crown in 2021-22 and used in the 20th anniversary shield reflect the team’s affiliation with the Philadelphia Flyers and Lehigh Valley Phantoms, both of which use orange prominently in their own branding. [3]
Typography and Design
The Royals also use a separate text-based logo featuring the team name in a stylized wordmark. [5] The lion head mark functions as the primary emblem, while the wordmark appears alongside it across team applications.
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