Starbulls Rosenheim is a professional ice hockey club based in Rosenheim, Bavaria, Germany, competing in the DEL2 league. The club’s visual identity centers on a bull motif, referred to in club communications as the “Bulle,” which appears prominently on the front of the team’s jerseys. The club’s official colors are green and white as primary colors, with red and black as secondary colors. [1]
Design and History
The current Starbulls Rosenheim logo features an aggressive bull design that the club describes as its “bekannt angriffslustige Logo” (well-known pugnacious logo). The mark dominates the front of both home and away jerseys, with the club’s official communications describing it as the visual centerpiece of the team’s uniform. [2]
The modern Starbulls Rosenheim e.V. was founded on May 23, 2000, following the sale of the previous DEL license of the Star Bulls Rosenheim GmbH to Iserlohn, which became the Iserlohn Roosters. The new club had to restart in the lowest Bavarian league, the Bezirksliga. [3] The club’s history, however, traces back further through predecessor teams, with the year 1928 referenced on jerseys as the date of the first ice hockey game in Rosenheim. [2]
In 2020, the club introduced a refreshed jersey design with a new, lighter and more modern shade of green. The club’s marketing director stated that the lighter green tone was intended to make the kit look fresher and more contemporary, a request that had been made by fans during the previous season. The traditional green-and-white stripe design was also redesigned for the 2020/2021 season. [2]
The club’s identity is closely tied to its green and white colors. In 2024, the club launched the “Rosenheim wird Grün” (Rosenheim turns green) initiative, aiming to spread the club’s colors and logo throughout the city and district of Rosenheim through banners, flags, and street art. Club chairman Marcus Thaller described the initiative as “more than just a change of color, it is a symbol for the identity of the club and the sense of community.” [4]
Meaning and Symbolism
The bull motif directly references the “Bulls” in the club’s name, Starbulls Rosenheim. The club’s own communications describe the logo as “angriffslustig” (pugnacious or aggressive), characterizing the intended attitude of the mark. [2]
The club’s jerseys also incorporate additional identity elements beyond the main logo. The Rosenheim city coat of arms appears on the shoulder area of the jerseys, reflecting the club’s local roots. The number “1928” is featured inside the collar, along with the slogan “Eishockey seit 1928” (Ice hockey since 1928), connecting the current team to the city’s longer ice hockey tradition. Player national flags are paired with the white-and-blue Bavarian flag as a nod to the club’s Bavarian heritage. [2]
Typography and Design
The club’s official colors are documented as green and white (primary) with red and black (secondary). [1] The DEL2 league’s official club profile lists the club colors as “Grün-Weiß Rot-Schwarz” (green-white red-black). [5]
The club’s jersey designs have varied over the years. In 2014, the team returned to the “classic Starbulls green” after a period using a green-turquoise shade. [6] The 2019/2020 jerseys were described as combining “tradition with fresh design,” featuring the bull logo on the chest, classic green-white stripes, and red accents. [7]
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