Heben Fördern Lagern Seibert-Stinnes is a German industrial brand identity associated with the Stuttgart-based Seibert-Stinnes group of companies, which operated in material handling, storage systems and construction technology. The mark is documented as a 1973 design by German graphic designer Heinz Schwabe.
Design and History
The symbol was originally designed by Heinz Schwabe in 1973 for the Seibert-Stinnes engineering brand.[1] Schwabe (1910-1988) was a German graphic designer and draftsman active in Munich.[2] The logo is categorized as a square, geometric mark with reflection and negative space elements.[1]
The Seibert-Stinnes group operated several related entities in Stuttgart during the 1970s and 1980s. A Seibert-Stinnes GmbH was active in Stuttgart at Silberburgstrasse 193, advertising its Spannbetonsystem (prestressed concrete system) for bridge, high-rise and industrial construction.[3] The company also had a business division for Betriebseinrichtung (operating equipment) that offered counting scales and related material-flow products.[4]
Later corporate entities included Seibert-Stinnes Lagersystemtechnik GmbH, registered in Stuttgart in 1986, which manufactured and sold storage and operating equipment.[5] The original Seibert-Stinnes Gesellschaft mit beschränkter Haftung was later deleted from the commercial register and is no longer active.[3]
Meaning and Symbolism
The logo’s geometric construction uses reflection and negative space to form its abstract composition.[1] The title “Heben Fördern Lagern” translates to “Lifting, Conveying, Storing,” which corresponds directly to the company’s documented business areas in material handling, storage systems and operating equipment.[4][5] The clean, industrial shapes align with the functionalist design ethos common in German corporate identity work of the early 1970s.
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