Schweppes Logo PNG
Schweppes was founded in Geneva in 1783 by German-born Johann Jacob Schweppe. He later established a London operation in 1792, according to the Historical Dictionary of Switzerland. The brand is licensed across different territories, and documented redesigns have applied to particular markets as well as to a later global identity.
Meaning and history
The fountain emblem is linked to Schweppes’s role as the official beverage of the 1851 Great Exhibition. A crystal fountain at the exhibition became known as the Schweppes Fountain, and the brand’s published timeline connects the motif to that event. The 1783 date shown in some versions refers to the founding year (Schweppes Australia’s timeline).
The dates in the sequence below are archive labels, not independently documented design dates. The sequence shows a shift from standalone wordmarks to diagonal banners, with a red fountain medallion appearing in several later designs. Documented redesigns include a European refresh in 2010 and a UK packaging refresh in 2017.
1783 – 1918
This stage shows the name alone in compact, bold capitals, without a banner or fountain emblem. Its white lettering on a dark field contrasts with the yellow-banner treatments later in the sequence.
1918 – 1948
The stage image is too distorted to identify the lettering reliably. This entry appears as a standalone dark wordmark without the yellow banner and red medallion seen in later designs.
1948 – 1959
The individual image is too dark to assess its lettering. The wordmark is slanted at this point, contrasting with the more upright treatment in the preceding entry.
1960 – 1979
The stage image is visibly distorted, making its fine details difficult to read.
1980 – 200s
A yellow diagonal banner carries the dark Schweppes wordmark, with a red roundel above it and grey edging around the banner. The roundel introduces the emblem-and-date device prominent in several following stages.
200s – 2008
The yellow banner and red roundel remain, while the pale, layered edging is more prominent. The roundel visibly includes the 1783 date.
2008 – 2016
The banner and surrounding pale trim have a more dimensional appearance in this design. The red medallion combines the fountain motif and the 1783 date.
2010 – 2014
Emakina announced a full offline and online refresh for Schweppes Europe in November 2010, describing the classic logo as given a three-dimensional treatment (Emakina’s release). The pictured design retains the angled yellow banner and red medallion, with reflective-looking trim.
2014 – Today
This archived design keeps the yellow banner and small red medallion, with less visible framing than the earlier versions. It is superseded by the global identity Coca-Cola announced in December 2025 (Coca-Cola’s announcement).
2016 – Today
Here the red medallion and outer frame are absent: a black wordmark sits on a curved yellow field. This pared-back treatment differs clearly from the emblem-led designs above and is a historical stage rather than the current global identity.
2017 – Today
The image shows a black wordmark on a diagonal gold-toned banner without the red medallion. A 2017 refresh by Kenyon Weston with The Coca-Cola Company applied to UK packaging. Creative Review reported on the refresh, while the Coca-Cola design team described the wordmark as non-serif and the yellow sash as more geometric (Creative Review; Communication Arts). This stage is superseded, not a global present-use mark.
Later global identity
Coca-Cola announced a new Schweppes global visual identity on 11 December 2025, featuring a saffron-yellow ribbon and bold black wordmark, and identified South Africa as the first launch market (Coca-Cola’s announcement). Transform reported that a 2026 system by JKR with Studio.One and Mischief reinterprets the 1851 fountain and uses the platform “With Time Comes Taste”; rollout began in the UK and South Africa, with further markets through 2026 (Transform).
Wordmark and color
The sequence moves between upright and slanted lettering, with both serif-like and simpler treatments. Yellow and black recur across many designs; red is most prominent in versions with a fountain medallion. In the later identity, the fountain is reinterpreted alongside the yellow ribbon and black wordmark.
View the Schweppes logo archive entry.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Schweppes and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
