Etnies Logo PNG
The etnies logo combines a bold arrow symbol with a lowercase wordmark. In the current lockup, the arrow points left and is paired with horizontal bars; the lettering is heavy and compact. The supplied logo artwork is monochrome, with the mark shown in black against a light field. The brand’s official website also uses the arrow-and-wordmark identity (etnies).
Meaning and history
etnies began in France in 1986. The name developed from the earlier form “Etnics,” according to Skatedeluxe’s brand profile and the French-language history of the brand. The image sequence presents two distinct visual treatments: a circular emblem with the wordmark below it, and a more open arrow-and-wordmark lockup.
The comparison places the ringed emblem beside the later-looking lockup. In the roundel, the symbol sits inside a circle and the name is stacked beneath it. In the other design, the circle is absent and the symbol sits beside the wordmark. This changes the overall silhouette from a compact badge to a horizontal arrangement.
???? – 1986
This image shows “etnies” below a thick circular border. Inside the ring, a bold arrow points left and is paired with short horizontal bars. The stacked name and enclosed symbol give the design a badge-like shape. The heading is retained as supplied, but the artwork alone does not establish a date for this mark.
1986 – Today
Here the circle is removed: a large left-pointing arrow with horizontal bars sits beside the lowercase wordmark. The result is wider and less enclosed than the roundel design. The heading is retained as supplied, but should not be read as proof that this logo began in 1986. A Bamboo Skateshop profile attributes the arrow logo to Yogi Proctor and dates it to around 1998; that single-source account places the design later than the brand’s 1986 start. The same arrow-and-wordmark arrangement appears on etnies’ official website today.
Brand ownership
etnies was part of Sole Technology before the Nidecker Group acquired it and the other Sole Technology brands éS, Emerica and ThirtyTwo in May 2024. The Orange County Business Journal reported the acquisition and that Pierre-André Sénizergues would remain chief executive with a minority stake. FashionNetwork also reported the closure of Sole Technology’s Goleta site as part of the transaction. In 2026, Shop Eat Surf Outdoor reported that OneTurn would handle EMEA distribution and operations for etnies, éS and Emerica; it described a distribution role, not an ownership change.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Etnies and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
