Lauren Ralph Lauren is a Ralph Lauren Corporation brand group. Its logo is a two-line wordmark, with LAUREN above RALPH LAUREN, rather than the polo-player emblem associated with Polo Ralph Lauren.
Lauren Ralph Lauren Logo PNG
The Lauren Ralph Lauren wordmark
The lettering is arranged in two centered lines: LAUREN appears smaller above the wider RALPH LAUREN. The capital letters have serif-like forms, and the upper line is notably larger in the displayed mark’s visual prominence. The supplied versions show dark blue lettering on light and dark grounds; the backgrounds differ, while the stacked arrangement remains recognizable.
Unlike the Polo identity, this lockup contains no polo player. Ralph Lauren’s Polo Watches page says the emblem appeared on the first Polo shirt in 1972, providing a point of comparison with the typography-led Lauren mark.
The Lauren women’s line launched for fall 1996 under a license with Jones Apparel Group, according to WWD. A trademark record lists 30 June 1996 as the first-use date for the LAUREN RALPH LAUREN mark, though that record does not establish when this exact artwork was designed. Vogue UK reports a 1997 US debut, differing from the fall 1996 launch reported by WWD and a contemporary SFGate profile.
1996 – Today
The timeline’s 1996 starting point aligns with reporting on the women’s line’s fall launch. The wordmark’s compact two-level structure gives LAUREN a smaller, introductory role while RALPH LAUREN carries the longer name. The two supplied images show that same arrangement, with different background treatments.
The brand group later extended to menswear: a Ralph Lauren investor document records dress furnishings for winter 1999 and men’s sportswear for spring 2000. The filing documents the product expansion, not a change to the wordmark.
Lettering and color
The mark uses capital serif-style lettering, with a clear size contrast between its two lines. The supplied images show dark blue letters; no official typeface or color specification is established by the cited documentation.
Brand and current identity
Jones Apparel Group’s license ended on 31 December 2003, and Ralph Lauren’s investor filing says production moved in-house from spring 2004. The change in production arrangements does not document a logo redesign. Ralph Lauren’s FY2021 filing text continues to list Lauren for women and men within the brand group, including women’s products sold through select department stores and RalphLauren.com. The stacked wordmark remains distinct from the Polo player emblem.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Lauren Ralph Lauren and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
