BTSE is a cryptocurrency exchange founded in 2018 by a team of traders and programmers, offering spot and futures trading alongside a suite of financial services.[1] The name is an acronym for “Buy, Trade, Sell, Earn.”[2] The exchange’s visual identity centers on a blue wordmark that appears across its website, app, and marketing materials.
Design and History
In March 2020, BTSE launched a public logo design competition, inviting users to submit original designs that best matched the company’s brand philosophy.[3] The winning entry was selected by official judges and was slated to become the new official BTSE logo, used across all promotional materials, merchandise, print, web content, and social profiles.[3]
The contest closed on April 25, 2020, and the winners were announced on April 30, 2020. The first-place winner was a user identified as @thanksgoing, with @hycut_ and @Adenrf1 taking second and third place respectively.[4] BTSE stated that the brand would be upgraded with the new logo going forward.[4]
The current BTSE wordmark is rendered in blue, a color scheme documented in brand asset collections that list the primary blue as #0A51B6 (Tory Blue) for the main exchange brand.[5] BTSE Enterprise, the company’s white-label solutions arm, uses a slightly different blue (#276ED9, Mariner) in its brand assets.[6]
Meaning and Symbolism
BTSE’s 2020 logo competition brief asked participants to design a logo that best fit the company’s brand philosophy, though the specific symbolic requirements were not detailed publicly.[3] The exchange’s stated mission is to promote the widespread adoption of diversified crypto financial services that are trusted by institutions yet simple enough for everyday users.[7]
Typography and Design
The BTSE logo is a wordmark set in uppercase sans-serif letterforms with consistent stroke weight, a design approach that prioritizes legibility across digital interfaces from desktop trading platforms to mobile applications. The blue color provides contrast against both light and dark backgrounds used across the exchange’s web and app properties.[5] The specific typeface used in the wordmark has not been publicly disclosed by the company.
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