Coinone is a South Korean cryptocurrency exchange founded in 2014, operating under the Korean name 코인원 (Coinone) with its official website at coinone.co.kr.[1] The brand’s visual identity was developed by Korean designers Chamin Hong and Ruth Seok, who created a distinctive blue-and-white gradient system for the blockchain trading platform.[2]
Design and History
The Coinone brand identity was designed by Chamin Hong and Ruth Seok, with the project documented in design showcases around 2020.[3] Ruth Seok worked as a brand designer at Coinone in Seoul, South Korea, during the period the identity was created.[4]
The identity is described in design publications as a blue-and-white gradient visual system, noted for its strong visual presence and comprehensive brand extensions.[2] The design has also been featured in roundups of minimalist logo work, where it is cited as an example of a brand identity built on simple, scalable forms.[5]
Meaning and Symbolism
Documented symbolism for the Coinone mark is limited. The identity relies on a typographic wordmark treatment, placing the brand name at the center of the visual system. [2]
Typography and Design
The Coinone wordmark uses a clean sans-serif letterform, consistent with the minimalist approach documented in design reviews of the identity.[5] The full identity system includes extensive brand applications, with the gradient and wordmark carried across digital and print touchpoints.[2]
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