Cobinhood was a cryptocurrency exchange founded in 2017 and based in Taipei, Taiwan, known for offering zero-fee trading.[1] The exchange launched in December 2017 after raising funds through an initial coin offering (ICO).[2] The platform announced a temporary shutdown in January 2020 to audit user accounts, and it reportedly filed for bankruptcy shortly afterward.[3][4]
Design and History
The Cobinhood logo consists of a circular emblem paired with the brand name in a wordmark. The mark was rendered in a turquoise and white color scheme, a palette that was also noted in a cease and desist letter issued by Robinhood in September 2017, which alleged that Cobinhood’s similar brand name and color scheme could confuse users.[5]
The exchange’s visual identity was built around its COB token branding, with the circular emblem serving as the primary symbol across digital platforms and cryptocurrency listings.[6] The logo was distributed in vector formats for use across web and print applications, with the brand website listed as cobinhood.com.[7]
Meaning and Symbolism
No official documentation from Cobinhood describing the intended symbolism of its circular emblem or turquoise color palette has been located. The exchange’s branding was primarily associated with its zero-fee trading model and its COB utility token, which was used for trading fee payments and governance participation on the platform.[8]
Typography and Design
The Cobinhood wordmark accompanied the circular emblem in the brand’s primary lockup. The exact typeface used in the wordmark has not been officially documented. The logo was made available in both light and dark icon variants for flexible use across different backgrounds.[9]
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