Hive (HIVE) is a decentralized blockchain and cryptocurrency platform that launched on March 20, 2020 as a community-driven hard fork of the Steem blockchain. The fork was a direct response to the acquisition of Steemit Inc. by the Tron Foundation, which many in the Steem community saw as a threat to the network’s decentralization. The new chain was named Hive, and the HIVE token was distributed to STEEM holders at a 1:1 ratio based on a snapshot of the Steem blockchain. [1]
Design and History
The Hive logo was introduced alongside the blockchain’s launch in March 2020. The mark is built around a hexagonal form, a shape that echoes the cells of a beehive and also suggests a cube or block, a nod to the blockchain technology underlying the platform. The hexagon contains a stylized letter “H,” which serves as both the brand’s initial and a visual anchor for the symbol. [2] [3]
Official brand guidelines for Hive were published on the project’s website shortly after launch. The guidelines package, available for download from hive.io/brand, includes logo assets in SVG, PNG, and EPS formats, along with the correct colors and fonts for the brand. [4]
The logo has remained consistent since its introduction. Community discussions about potential rebranding have surfaced periodically, with some users suggesting changes to the color scheme or symbol, but no official redesign has been documented. [5]
Meaning and Symbolism
The hexagonal shape of the Hive logo is the most prominent symbolic element. It references the honeycomb structure of a beehive, which aligns with the platform’s name and its positioning as a community-driven network. The hexagon also functions as a cube-like form, evoking the concept of a block in a blockchain. The stylized “H” within the hexagon ties the symbol directly to the brand name. [3] [2]
The primary brand color is a red tone, documented as #E31337 in the brand’s color palette. This red is the dominant color in the logo and is used across Hive’s official branding materials. [6]
Typography and Design
Official brand guidelines for Hive specify the correct fonts to be used alongside the logo, though the specific typeface names are not publicly documented in available sources. The guidelines package, downloadable from hive.io/brand, includes the font specifications along with logo assets and color definitions. [4]
The logo is designed to work across digital and print applications. Font Awesome includes the Hive logo as a brand icon in its icon set, describing it as the “Logo for Hive, a decentralized blockchain and social media platform.” [7]
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