CoinEx is a global cryptocurrency exchange founded in 2017 as part of the ViaBTC Group, offering spot, margin, futures, swap and automated market maker (AMM) trading services across more than 200 countries and regions.[1][2] The exchange’s visual identity centers on a bamboo green theme color and a wordmark built around the brand name, with official brand materials available for horizontal, vertical and dark-mode layouts.[3]
Design and History
CoinEx launched in December 2017 during a period of rapid growth in the cryptocurrency market.[4] The exchange’s brand identity has remained consistent since launch, with no documented logo redesign for the main CoinEx exchange platform. The brand materials page lists the logo in multiple arrangements suitable for different scenarios, layouts and dark or light modes.[3]
In January 2025, CoinEx unveiled a new brand slogan, “Your Crypto Trading Expert,” marking a strategic shift from lowering the learning threshold to providing professional support. The rebranding reflects the exchange’s commitment to professional services rather than a visual logo change.[5]
Related brands in the CoinEx ecosystem have undergone documented visual updates. CoinEx Chain introduced a new logo on April 9, 2020, using two interlocking “C” letters to represent a closely linked chain, symbolizing stable structure and highlighting the security and stability of the high-performance public chain. The two “C” letters also form an infinity (∞) symbol when viewed from the opposite direction, representing limitless innovation.[6] In 2025, CoinEx Wallet adopted a new brand identity with an intertwined “C” and circular element, representing its connection to the crypto ecosystem.[7]
Meaning and Symbolism
CoinEx’s official brand guidelines identify bamboo green (#0EAD98) as the theme color, representing the brand’s core commitment to human-centered service. The company states it aims to convey humanistic care, break down the high barriers in finance, and benefit every crypto user in the most straightforward way with blockchain technology.[3]
The brand color palette also includes bright cyan (#00D9D9), volcano (#DB5541), sunset (#F3BB2C) and new bamboo green (#00C0B3) as standard color schemes in the UI design.[3]
Typography and Design
CoinEx’s official brand materials provide the logo in horizontal and vertical arrangements for both light and dark modes, but the company does not publicly document the specific typeface used in its wordmark or the designer or agency responsible for the identity.[3]
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