CoinList is a San Francisco-based cryptocurrency platform known for conducting token sales for projects including Filecoin, Solana, and Near, and for operating the CoinList Pro exchange. Its visual identity underwent a significant transformation in May 2023, when the company introduced “Frontier,” an updated brand identity with a new, modern look.[1]
Design and History
CoinList was established in 2017.[2] The company launched its professional trading platform, CoinList Pro, on July 28, 2020, as a centralized exchange supporting both fiat and crypto pairs.[3] The exchange was described as an upgrade of the platform’s earlier trading venue, adding features like a live order book and multiple order types, and was designed to integrate token sales with secondary trading.[4]
On May 2, 2023, CoinList announced Frontier, an updated brand identity.[2] The company partnered with Admilk and Wednesday Studio to create a new visual language representing its mission.[1] The rebrand was accompanied by the launch of Offerings, a suite of products for crypto builders.[1]
Meaning and Symbolism
The 2023 CoinList visual identity “plays with the tension between structure and fluidity.” According to the company, bold, metallic shapes flow like liquid markets without sacrificing the strength and stability of solid steel. This concept represents CoinList as a solid, grounded partner to founders building the next generation of products and infrastructure in the constantly evolving crypto landscape.[1]
Typography and Design
CoinList’s brand color palette includes the hex code F03393, a violet red tone, as documented in brand asset listings.[5] The company’s legal entity, CoinList Markets, LLC, is registered as a money services business with the Financial Crimes Enforcement Network (FinCEN), registration number 31000158383629, and holds NMLS ID number 1785267.[6]
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