DMD Diamond is a community-driven blockchain project founded in 2013 and led by a non-profit association. The brand, which describes itself as “The Jewel of crypto,” operates the website bit.diamonds and markets a scarce cryptocurrency with a maximum supply of 4.38 million coins.[1]
Design and History
The DMD Diamond visual identity is documented in an official brand guidelines document published on the project’s website. The guidelines describe the logo symbol as “a powerful precious stone element evoking the culture of technology services.”[2] The mark is also described as “a powerful yet simple element evoking the culture of information services.”[2]
The brand guidelines specify that all logo symbol versions must maintain a clear space surrounding them “at all times in order to maintain clear brand aesthetics.”[2] The guidelines also provide usage instructions for light backgrounds, recommending a 10-20% black tint applied to the entire image to maintain legibility of the white logo version.[2]
Meaning and Symbolism
The logo’s central element is a precious stone, directly referencing the project’s name and its positioning as “The Jewel of crypto.”[1] The official brand guidelines describe the symbol as evoking the culture of technology and information services, tying the visual mark to the project’s blockchain and cryptocurrency focus.[2]
Typography and Design
The DMD Diamond brand guidelines document the corporate color specifications. The primary blue is defined with CMYK values of 95/81/0/0, RGB values of 1/69/178, and the hex code #014582, with a Pantone reference of 1-1 C.[2] White (RGB 255/255/255) is also specified as part of the palette.[2]
The guidelines note that the wordmark uses upper case letters in corporate colors, chosen for a “modern and yet refined, highly legible style.”[2] The document also references a typeface drawn in 1982 for use in an early IBM laser printer, though the specific typeface name is not confirmed in the available source material.[2]
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