Einsteinium is a cryptocurrency and nonprofit foundation launched in 2014 that uses blockchain technology to fund scientific research through a mining tax and community-driven grants.[1] The project’s visual identity centers on a blue color scheme that the organization itself refers to as “the Einsteinium blue.”[2]
Design and History
The Einsteinium Foundation’s brand identity has been built around a distinctive blue palette. Brand asset tracking lists the primary colors as Eastern Blue (#17A2B8) and Blue Chill (#138496), with white as a supporting color.[3] An earlier brand color record also documents a Cerulean tone (#079BD0) associated with the identity.[3]
In July 2021, the Foundation announced an updated brand identity for its MIL project, a new blockchain forked from EMC2. The update included a new logo, a new font, and the “Einsteinium blue” color, which the team said better matched the MIL project’s evolved positioning as a chain focused on rewarding scientists who had already achieved important scientific goals.[2] The new look was rolled out across the project’s website, social channels, and official wallet.[2]
While the Foundation has not published a detailed design history for the original EMC2 mark, the July 2021 announcement confirms that the blue color has been a defining element of the Einsteinium identity across its brand development.[2]
Meaning and Symbolism
The Einsteinium name and ticker symbol EMC2 reference Albert Einstein’s mass-energy equivalence formula, E=mc².[1] The Foundation’s stated mission is to use blockchain technology to generate funds for scientific research, positioning the brand around scientific advancement and philanthropy.[1] The organization describes itself as “funding the future with the future of currency.”[3]
Typography and Design
Documentation of the Einsteinium wordmark’s typography is limited. The July 2021 brand update for the MIL project explicitly included a new font alongside the new logo, indicating that typography is treated as a component of the Einsteinium brand system.[2] No specific typeface name has been publicly documented in the available sources.
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