IoTeX is a blockchain platform focused on the Internet of Things (IoT) and decentralized physical infrastructure networks (DePIN), founded in 2017. Its visual identity centers on a circular emblem rendered in turquoise and white, a mark that appears across the project’s official website, documentation, and media kit assets.
Design and History
The IoTeX logo is a circular emblem featuring a turquoise background with white geometric shapes forming the central symbol. The mark is available through the official IoTeX media kit repository on GitHub, which hosts the project’s branding assets including logo files, icon/logomark variations, and background graphics. The repository was updated with new logo assets in October 2025, indicating ongoing maintenance of the brand’s visual materials. [1]
The logo also appears in the official iotex-core repository, the Go implementation of the IoTeX protocol, where it is referenced as the project’s official mark. [2]
IoTeX was founded in 2017 as an open-source platform. The project’s early branding materials, including a creative campaign tied to its Mainnet GA launch in June 2020, directed community members to download the official IoTeX logo for use in promotional designs. [3]
Meaning and Symbolism
The circular emblem format is the defining structural element of the IoTeX identity. The turquoise color (#00D4D5) is consistently used across the project’s visual assets, including its network iconography and token branding. [4]
The white geometric shapes within the turquoise circle form the central icon, though IoTeX has not published an official explanation of the symbol’s specific meaning. The mark’s circular composition and two-tone palette remain consistent across the project’s website, documentation, and media kit files.
Typography and Design
The IoTeX wordmark appears alongside the circular emblem in the project’s official branding. The media kit repository includes separate logo and icon/logomark files, indicating that the emblem can be used independently of the wordmark. [1]
No official documentation has been published detailing the specific typeface used in the IoTeX wordmark or the design process behind the logo’s creation. The brand’s visual system is distributed primarily through its GitHub media kit, which serves as the official source for logo files and brand assets.
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