Stratis is a blockchain development platform launched in 2016 by Chris Trew, originally built as a Microsoft-focused Layer 1 blockchain inspired by Bitcoin technology [1]. The project operated under the Stratis name for nearly a decade before rebranding to Xertra in October 2025, a change that included both a new name and a new logo [2].
Design and History
The Stratis visual identity underwent a comprehensive redesign by a designer who documented the process on Dribbble. The rebrand involved fine-tuning the logo, devising a dynamic illustration system, and revamping color schemes and typography for a corporate look [3]. The designer’s portfolio entry describes the work as a full rebrand of Stratis Platform, positioning it as a vanguard in the blockchain arena.
The most significant identity change came in late 2025 when the project rebranded from Stratis to Xertra. The rebrand was confirmed by major cryptocurrency exchanges, including Upbit and Bithumb, which announced the name and logo change for the STRAX token [4][5]. The rebrand was described as reflecting a sharper strategic identity around DeFi and Web3 gaming [2].
Meaning and Symbolism
The Stratis platform’s official brand description emphasizes empowering developers, businesses, and communities to thrive in the decentralized future [6]. The rebrand to Xertra was tied to a strategic repositioning around DeFi and Web3 gaming, with the new identity intended to reflect this sharper focus [2]. Beyond this documented strategic rationale, no official source provides a detailed symbolic interpretation of the logo’s abstract form or color choices.
Typography and Design
The Dribbble documentation of the Stratis rebrand confirms that typography was a key component of the redesign, with the designer revamping typography alongside the logo and color scheme [3]. However, the specific typeface used in either the Stratis or Xertra wordmark has not been publicly documented in the available sources.
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