ArcBlock is a blockchain application development platform that provides tools and services for building decentralized applications. The company’s visual identity centers on a geometric emblem registered as a trademark by ArcBlock, Inc., along with a wordmark and a separate token logo for its ABT cryptocurrency.
Design and History
The primary ArcBlock mark is described in the company’s U.S. trademark application as “a hexagon with a pyramid inside with lines going through it creating 6 more pyramids inside the image.”[1] The trademark filing, submitted in September 2021, categorizes the design under “polygons made of geometric figures” and “prisms and pyramids.”[1]
ArcBlock’s official media kit lists several distinct logo assets: an “ArcBlock Logo & Text” combination, a standalone “ArcBlock Logo,” an “ArcBlock 文字 Logo” (text logo), and a separate “ABT Token Logo.”[2] The media kit also documents the brand typography and logo colors, though the specific color values are presented as embedded component data rather than plain text.[2]
ArcBlock positions itself as a “blockchain 3.0” platform, a term the company used in its own announcements describing itself as “the creator of the world’s first blockchain 3.0 ecosystem, and leading application development platform.”[3] The platform began service in May 2018, according to the company’s own retrospective articles.[4]
Meaning and Symbolism
ArcBlock has not published an official explanation of the geometric symbolism behind its hexagon-and-pyramid mark. The trademark filing describes only the visual composition of the design and does not attribute meaning to the shapes.[1] Without a documented statement from the company, any interpretation of the hexagon or pyramid forms as representing decentralization, network architecture, or other concepts remains speculative.
Typography and Design
ArcBlock’s media kit references a “品牌字体” (brand font) for the logo text, but the specific typeface name is not disclosed in the available documentation.[2] The company also maintains an SVG icon collection published as an npm package, which includes logo components such as ConnectLogo, DidLogo, and WalletTextLogo for use in developer applications.[5]
Brand asset aggregator Brandfetch lists ArcBlock’s primary brand color as a teal shade with the hex code #1DD3CE, alongside white and black.[6] This color data comes from a third-party brand asset service rather than ArcBlock’s own documentation, so it should be treated as indicative rather than official.
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