The Evergreen State College, a public liberal arts college in Olympia, Washington, uses a stylized evergreen tree as its primary logo mark. The college’s official brand guidelines describe the logo as the most recognizable element of its identity and the visual focus for the brand. [1]
Design and History
Evergreen was created by the Washington State Legislature in 1967. [2] The college’s official media fact sheet confirms the school colors are green (Pantone 555) and white, and notes that authorized logos are available through Marketing and Communications. [2] An earlier college media information document also lists green (Pantone 555) and white as the school colors. [3]
The college’s brand guidelines state that the primary brand is the word “Evergreen” alone, with the full-name logo reserved for contexts where additional differentiation from other institutions is needed. [1] The guidelines also specify that the logo should not be altered, redrawn, or supplemented with additional words or graphic elements. [4]
No official documentation has been located that identifies the original designer of the tree mark or provides a precise date for its introduction. The college’s current brand guidelines do not include a historical account of the logo’s creation.
Typography and Design
Evergreen’s official brand guidelines designate Avenir as the college’s primary font for professionally produced print materials, with Caecilia LT as the supporting font. [1] The guidelines also require that the logo be given a predetermined area of clear space around it. [1]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
