TeleVideo Corporation was a United States computer hardware company founded in 1975 by K. Philip Hwang, headquartered in San Jose, California. The company achieved its peak of success in the early 1980s producing computer terminals, and later expanded into personal computers, monitors, and thin clients before discontinuing terminal manufacturing in 2011.[1][2]
Design and History
TeleVideo’s logo features an abstract symbol rendered in black, paired with the company name in a professional lettering style. The symbol is described by a former TeleVideo employee as a cube made of monitor screens, reflecting the company’s origins as a monitor manufacturer before it branched out into terminals.[3]
The company filed its first trademark for the TELEVIDEO name with the United States Patent and Trademark Office on August 23, 1978, covering computer products, namely video display terminals.[4] A later trademark registration from 1982, filed by TeleVideo Systems, Inc., covered the TELEVIDEO name combined with a graphic device, indicating that the logo mark was in use by the early 1980s.[5]
TeleVideo’s visual identity remained consistent with the black cube-of-monitors symbol throughout its years of operation. The company’s terminal products, such as the TeleVideo 950 introduced in 1980, carried the TeleVideo branding on their cases.[6]
Meaning and Symbolism
The cube made of monitor screens directly references TeleVideo’s founding business of manufacturing CRT monitors for arcade games, which began in 1975 before the company expanded into terminals and computer systems.[3][7] The abstract symbol thus serves as a visual representation of the company’s core product heritage in video display technology.
Typography and Design
The TeleVideo wordmark employs a professional lettering style that balances readability with a corporate technology aesthetic. The logo is available in vector format as a scalable SVG file, indicating the mark was designed for reproduction across various media and applications.[8]
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