Gemalto was a digital security company formed in June 2006 through the combination of Axalto and Gemplus International, two smart card providers. The company was headquartered in Amsterdam, Netherlands, and its name was adopted when Axalto changed its name to Gemalto as part of the merger. [1]
Design and History
The Gemalto logo was a typographic wordmark paired with a star design. The mark consisted of the word “GEMALTO” and a star symbol, as documented in the company’s trademark registration. The star was described as a single star with four points, accompanied by plain single-line squares. [2]
The trademark for the GEMALTO + logo was filed on November 23, 2006, shortly after the company’s formation in June of that year. [3] The logo was displayed prominently on the company’s facilities, including on the facade of its plant in Gémenos, France, in 2009. [4]
In 2019, Gemalto was acquired by Thales and became its digital identity and security division. The Thales logo replaced the Gemalto logo on the facade of the Gémenos building, signaling the transition. [5]
Meaning and Symbolism
The four-pointed star in the Gemalto logo was the primary graphic element accompanying the wordmark. The trademark registration describes the design elements but does not document any specific symbolic meaning assigned to the star by the company. [2]
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