Dropcam, Inc. was an American technology company headquartered in San Francisco, California, known for its Wi-Fi video streaming cameras that allowed users to view live feeds through a cloud-based service. The company was acquired by Nest, a Google company, in January 2014. [1] [2]
Design and History
The Dropcam wordmark was registered as a standard character trademark with the USPTO in 2011, with first use in commerce dated September 3, 2009. The registration, now held by Google LLC, covers wireless security cameras and computer application software for mobile phones and other wireless devices. [3]
A separate image trademark, filed by Dropcam, Inc. in 2011 and later assigned to Google, protects the company’s graphic symbol. The USPTO filing describes the mark as “a semi-crescent oval design within a larger oval shape.” The design search codes for the mark include “two concentric circles” and “circles that are totally or partially shaded.” [4] [5]
In 2014, the San Francisco branding agency Character was tasked with repositioning and rebranding Dropcam across all key consumer touch points, including product packaging. The goal was to create an inviting brand visual language that was both confident and personable. Character was responsible for both the structural and visual design components of the product packaging. [2] [6]
Meaning and Symbolism
The Dropcam logo’s blue color is documented in the SVG file of the mark, which specifies the fill color as #00B0ED. [7] The trademark filing describes the symbol’s structure as a semi-crescent oval within a larger oval, but no official documentation of intended symbolism beyond this formal description has been located. [4]
Typography and Design
The Dropcam wordmark was registered as a standard character mark, meaning the trademark protection applies to the word itself rather than a specific stylized rendering. [3] The image trademark’s design search codes indicate the symbol is composed of concentric circular elements, with the inner element partially shaded. [4]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
