SolarEdge Technologies, an Israeli company founded in 2006 and headquartered in Herzliya Pituach, designs and sells DC-optimized inverter systems for solar photovoltaic installations.[1] The company’s visual identity centers on a wordmark logo in which the “EDGE” portion of the name appears inside a shaded parallelogram.[2]
Design and History
The SolarEdge logo is a wordmark consisting of the text “SOLAREDGE,” with the “EDGE” portion contained in a shaded parallelogram.[2] This parallelogram treatment is also used in the company’s “OPTIMIZED BY SOLAREDGE” sub-brand mark, where the entire phrase is enclosed within a parallelogram.[3]
The mark was registered as a trademark with the United States Patent and Trademark Office under registration number 4409186.[2] The trademark registration does not claim color as a feature of the mark.[2]
Meaning and Symbolism
SolarEdge’s brand identity is formally composed of six elements: the logo, the colors, the edge, the graphic elements, the photography language, and the typography.[4] The company’s brand guidelines describe the logo as representing the company and its vision.[4]
Typography and Design
Brand asset databases list the primary SolarEdge brand color as a red tone with the hex code #DA2128.[5] The company’s brand guidelines identify typography as one of the six core brand elements, though the specific typeface used in the wordmark is not publicly documented in the available sources.[4]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
