Built Games logo with the word BUILT in a rectangle, a gear replacing the I, and GAMES below.
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Built Games

Built Games, LLC is an independent video game developer and publisher founded on December 8, 2014, by Michael Pagano Doom and based in Los Angeles, California. Its logo was documented in the company's Wikipedia article as Built Games Logo.svg.

Built Games, LLC is an independent video game developer and publisher founded on December 8, 2014, by Michael Pagano Doom and based in Los Angeles, California. The studio was established by Pagano, a former producer and studio head at EA and Zynga, and later brought on former Warner Bros. colleagues Kevin McKinney as co-founder and COO and Jay Guevarra as partner and VP of strategy. The company gained early attention when its first mobile game, Little Dictator, was initially rejected by Apple in February 2015 before later receiving approval. [1]

Design and History

Built Games operates as an independent developer and publisher, creating licensed and original mobile titles. The studio has developed games in partnership with major media companies, including Teletubbies Play Time with DHX Media, Bill & Ted’s Wyld Stallyns based on the Bill and Ted universe, and Broad City: High Score with Comedy Central. [2] Pagano described the studio’s trajectory as going “from zero licenses last year to developing high-quality branded games for Teletubbies and Bill and Ted’s Excellent Adventure.” [2]

The company’s official website was listed as builtgames.com, and its logo was documented in the Wikipedia article for the company as “Built Games Logo.svg.” [3] The studio’s identity is tied to its independent status and its focus on developing games for established entertainment brands, rather than a widely documented visual redesign history.

Meaning and Symbolism

[3]

Typography and Design

The studio’s visual identity has not been the subject of published design commentary or official brand guidelines that would support detailed claims about its typeface, color palette, or layout.

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 30/09/2026.

Colors

Black with one accent color.

  • #211C1DBlack, 91%

    RGB 33, 28, 29; CMYK 0, 15, 12, 87

    White text 16.8:1 (passes AA)

  • #F5821BOrange, 8.7%

    RGB 245, 130, 27; CMYK 0, 47, 89, 4

    Black text 8.1:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Entertainment

377 measured Entertainment logos

  • Main color black47%
  • Combination mark39%
  • 2 colors25%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
Combination markClassified by AI
Proportions
1.8 : 1Horizontal
Ink coverage
35%65% empty space inside the outline
Symmetry
Asymmetric26% left-right match
Outline
Free-formOverall silhouette
Complexity
Moderate13 shapes, about 358 points

Tints and shades

Click a step to copy

#F5821B

Typography

Lettering style: Geometric sans, uppercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Symbol shows
Gear
Style
Geometric, flat, minimal
Layout
Enclosed emblem
Techniques
Letter used as symbol, geometric construction, badge
Text in the logo
BUILT GAMES

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