Among Us is a multiplayer social deduction game developed by Innersloth, a small independent studio based in Washington state. The game was originally released for mobile in June 2018 and was created by a team of three people: Forest Willard, Marcus Bromander, and Amy Liu, who joined later for additional art. [1] The game gained worldwide popularity in the summer of 2020 through viral streaming content. [1]
Design and History
The primary Among Us logo is a wordmark in which the first letter, “A,” is drawn as one of the game’s crewmate characters. The remaining letters, “Mong Us,” follow in a matching hand-drawn style. [2] The logo was created by Marcus Bromander and Amy Liu, who drew most of the art in Among Us. [3]
The black and white wordmark design was introduced in 2018 alongside the game’s release. [2] The logo has remained consistent since the game’s initial launch. [4]
Innersloth also uses a separate, pared-down icon for mobile platforms. This version features a simple drawing of a red crewmate character on a yellow background, designed to fit well on smaller screens. [3] [2] Marcus Bromander and Amy Liu also created this mobile icon. [3]
Meaning and Symbolism
The Among Us logo is built around the game’s central character, the crewmate. The character’s shape resembles the capital letter “A,” which allows it to function as the first letter of the wordmark. [2] The crewmate is depicted in a nondescript space suit, appropriate for the game’s spaceship setting. [2]
The logo’s direct connection to the game’s characters is a key part of its appeal. Because players customize and play as these crewmates, the logo builds on that emotional connection. [2]
Typography and Design
The Among Us wordmark uses an almost hand-drawn sans-serif style with thick, chunky letterforms. [2] The lettering is custom and was not drawn from a standard typeface. [5] Some sources identify the font “In your face, Joffrey!” by Reema Chhabra as the typeface used in the logo, though this attribution is not confirmed by Innersloth. [6] The official logo lettering has not been publicly released by the studio. [7]
The Among Us logo and the crewmate character are trademarks of Innersloth LLC. [8]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
