GOG is a digital distribution platform for DRM-free games, founded in 2008 by Polish video game company CD Projekt. Originally an acronym for Good Old Games, the service rebranded to simply GOG.com in March 2012 as it expanded beyond classic titles to include new and indie games.[1]
Design and History
The GOG logo has undergone two significant visual changes since the platform’s launch. The original identity, tied to the Good Old Games name, was replaced in 2012 when the company dropped the full name and introduced a rectangular, colorful logo as part of a broader website redesign.[1][2]
In August 2014, GOG introduced a fresh new look for its website alongside the launch of its DRM-free movie service. The redesign was described as sleeker and friendlier to mobile devices.[3][4] As part of this update, the colorful rectangular logo was replaced with a grayscale version, a change that drew criticism from some users who preferred the previous color-coded mark.[5]
The current logo, as it appears in CD Projekt’s official brand guidelines, is a square-format mark rendered in gray (#333333).[6][7] The mark displays the three letters in lowercase form, matching how the brand name appears on the GOG website and social media channels.[7]
Meaning and Symbolism
The 2012 rebrand marked a deliberate shift in meaning: the three letters that once stood for Good Old Games officially no longer represented an acronym. The company stated that GOG now signified a high-quality service offering new games alongside classics, all without DRM.[8] In 2022, GOG announced a return to its classic games roots, reviving the Good Old Games concept as a tag for iconic older titles, though the brand name itself remained GOG.[9]
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