Sniper Elite is a World War II stealth-action video game franchise developed and published by the Oxford-based independent studio Rebellion. The series, which debuted in 2005, follows elite sniper protagonists operating behind enemy lines, and is known for its authentic sniping gameplay and the signature X-ray kill cam introduced in 2012’s Sniper Elite V2 [1].
Design and History
The Sniper Elite logo is built around an eagle device, which Rebellion officially protects as a trademark alongside the Sniper Elite name and logo [2]. The eagle emblem has been a consistent element of the franchise’s identity since at least the 2012 release of Sniper Elite V2, with official credits from that era listing “the Sniper Elite Eagle” as a Rebellion trademark [3]. Later entries in the series, including Sniper Elite 4 and Sniper Elite 5, continue to reference the eagle as a protected “device” trademark [4].
In January 2013, Rebellion teased a new standalone game with a logo that was described by Eurogamer as a “perversion” of the Sniper Elite logo. The teaser showed an eagle similar to the Nazi eagle, but with a five-pointed star in place of the swastika clutched in its talons [5]. VideoGamer noted that the new logo was “strikingly similar” to the Sniper Elite V2 logo, suggesting a zombie-themed spinoff [6]. The game was later revealed as Zombie Army Trilogy, confirming the deliberate visual link to the parent franchise.
For the franchise’s 20th anniversary in October 2025, Rebellion introduced an official Sniper Elite 20th anniversary logo, which was featured prominently on the lining of a limited-edition Legacy Jacket produced in partnership with London fashion house ARK/8 [7].
Meaning and Symbolism
The eagle motif in the Sniper Elite logo deliberately evokes the heraldic eagle used by Nazi Germany, fitting the series’ World War II setting. When Rebellion teased its zombie spinoff in 2013, the eagle was modified with a five-pointed star, a change that Eurogamer described as a “perversion” of the standard Sniper Elite logo [5]. This suggests the eagle is not merely decorative but carries thematic weight tied to the franchise’s Nazi antagonists.
Typography and Design
The Sniper Elite wordmark appears alongside the eagle device in official branding, with the full lockup protected as a trademark [2]. The logo is commonly rendered in black or white depending on the background, a standard practice for the brand [8]. No official documentation has been published regarding the specific typeface used in the wordmark or the designer responsible for the eagle device.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
