Universal Entertainment Corporation is a Japanese company headquartered in Tokyo, primarily engaged in the development, manufacture and sale of pachinko and pachislot gaming machines, as well as integrated resort (IR) and media content businesses.[1] The company was formerly known as Aruze Corp. and changed its name to Universal Entertainment Corporation in November 2009.[2]
Design and History
The company’s corporate website displays a typographic wordmark in red and white, with the company name rendered in Latin characters.[3] The official corporate site also uses a Japanese-language logotype for the company name, 株式会社ユニバーサルエンターテインメント.[3]
In November 2009, on the occasion of the company’s 40th anniversary since its founding, the company changed its name from Aruze Corporation to Universal Entertainment Corporation. According to the company’s announcement, the name change was intended to return to the origins of the company, which was founded in December 1969 as Universal Lease Co., Ltd., and to renew its commitment to providing enjoyable products and services to more customers.[4]
The company’s official corporate guide describes the name change as occurring at the milestone of the 40th anniversary of its founding, with the company transitioning from “Aruze Corporation” to “Universal Entertainment Corporation.”[5]
Meaning and Symbolism
The company’s official materials do not provide a detailed explanation of the meaning behind the red and white wordmark. The company’s stated corporate philosophy, as expressed in its official guide, is “すべては「楽しい！」のために” (Everything for the sake of “Fun!”), which reflects the company’s focus on entertainment.[5]
Typography and Design
The Universal Entertainment wordmark uses a sans-serif typeface for the Latin-character rendering of the company name, displayed in red on the official corporate website.[3] The Japanese-language logotype appears alongside it in the site’s navigation and headers.[3]
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