P. Barberini is the historical brand name of the Italian optical glass lens manufacturer Barberini S.p.A., founded by Pietro Barberini in 1963. The company produces high-quality optical glass lenses for eyewear manufacturers and fashion brands, with industrial sites in Abruzzo, Italy, and a glass-melting plant in Germany. In 2018, Luxottica Group acquired the company for €140 million. [1] [2] [3]
Design and History
Barberini S.p.A. has filed multiple trademark applications for its logo and wordmark over the years. A Canadian trademark for a Barberini logo was filed on March 11, 1997, and its registration was published on May 14, 1999. [4] More recently, in October 2023, the company filed new trademark applications in Taiwan for both a “BARBERINI LOGO” and a combined “BARBERINI及圖” (BARBERINI and design) mark, both registered in 2024. [5] [6]
The company’s founder, Pietro Barberini, established the business in 1963, and it has since developed patented technologies for sun lenses, particularly in thickness, weight, resistance, and transparency. [7] The brand name “P. Barberini” reflects the founder’s initials, though the company now operates under the Barberini S.p.A. name. [1]
Meaning and Symbolism
No official documentation has been found that describes the specific symbolism, color palette, or design intent behind the P. Barberini logo. The current Barberini logo, as filed in recent trademark applications, is described only as a colored, flat design mark. [8]
Typography and Design
No verifiable information is available regarding the typography, font, or construction method used in the P. Barberini logo. Claims that the mark was designed by Swiss graphic designer Till Neuburg in 1964 cannot be confirmed by any primary or secondary source located during research. Till Neuburg, born in Zurich in 1937 and based in Milan, is a documented copywriter, graphic designer, and font designer who was inducted into the ADCI Hall of Fame in 2024. [9] [10] However, no archival record, portfolio listing, or design publication connects Neuburg to a P. Barberini or Barberini logo project.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
