Big Publishing is a Japanese book brand whose logo was created in 1980 by Yasaburo Kuwayama, a Japanese logo and type designer known for developing the Typos typeface series and for his work on logotypes and symbol marks.[1][2]
Design and History
The Big Publishing mark dates to 1980, when Kuwayama designed the symbol for the Japanese book brand.[1] Kuwayama was a prolific designer of logotypes and symbols in Japan, and his published design compilations, including works such as Trademarks & Symbols, document a wide range of corporate and brand identity work from this period.[3]
Kuwayama was also active as an author and editor of design reference books during the same era, with several titles published in 1980 and 1981.[4] The Big Publishing logo is one of the brand marks he produced during this productive period of his career.
Meaning and Symbolism
Documented sources describe the Big Publishing logo as an outline-style mark created for the Japanese book brand, but they do not provide a detailed explanation of its intended symbolism or meaning.[5] Without a primary source from the designer or the company describing the concept behind the mark, any interpretation of its symbolic content would be speculative.
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