TVN24 is a Polish 24-hour commercial news channel that launched on 9 August 2001 as part of the TVN network [1]. Its visual identity is closely tied to the parent TVN brand, whose circular logo was designed by Polish graphic artist Andrzej Pągowski, with the middle letter replaced by a hand forming a “V for victory” gesture [2].
Design and History
In March 2025, the TVN24 news portal (tvn24.pl) received a major visual overhaul. The station described the refreshed logo and new graphic design as “the first stage of introducing an expanded digital offer of TVN24” [3]. The previous dark blue color scheme was discontinued, and the channel’s logotype was updated: the entire name is now rendered in dark blue, and the logotype is no longer placed inside a circle and has no border [3]. The new version of the portal is dominated by white, giving it a cleaner presentation [4].
The new look of tvn24.pl was prepared internally by the TVN Warner Bros. Discovery team [3]. The portal itself has existed since 2007 and underwent its first major changes in 2012, followed by another refresh in 2020 [3].
The TVN24 channel identity is distinct from the 2024 refresh of the parent TVN channel, which was developed by TVN Warner Bros. Discovery’s Creation and Autopromotion Department in cooperation with the Argentine agency Superestudio [5]. In that refresh, the yellow color in the “tvn” lettering was replaced with white and the blue shade was modified [6]. Superestudio described drawing inspiration from TVN’s iconic circular logo and transforming it into a visual device that “unites” the entire system [7].
Meaning and Symbolism
The parent TVN logo carries documented symbolism: graphic artist Andrzej Pągowski created the logo in which the middle letter is replaced by a hand arranged in a “Victoria” gesture, which is a symbol of victory [2]. Pągowski stated that the gesture is one of victory [8].
For the 2024 TVN refresh, the visual communication emphasized that the circle remains TVN’s distinguishing mark, and the new graphics represent connection, diversity and the pioneering character of the station [5]. The concept of unity was the starting point for the change [5].
Typography and Design
Brand asset data for tvn24.pl lists three brand colors: Gold (#FFD602), Stratos (#00184B) and White (#FFFFFF) [9]. The 2025 portal logotype is described as the full name in dark blue without a circular frame or border [3]. No specific typeface has been officially documented for the TVN24 wordmark.
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