ES Troyes AC, commonly known as ESTAC, is a French football club based in Troyes, in the Aube department of the Champagne region. The club’s current identity is built around a shield-shaped crest introduced in 2007, which replaced a more modern, wordmark-style logo used since the early 2000s.
Design and History
The current ESTAC crest is a blue shield outlined in gold. It displays the initials ESTAC, the city name Troyes, the founding year 1986, and the number 10, which represents the Aube department, whose official French department code is 10.[1] The crest was launched on June 18, 2007, and was designed by Coudon Interactive.[2]
The club’s visual identity has evolved through several distinct phases. Following the creation of Association Troyes Aube Champagne (ATAC) in 1986, the club adopted a bold blue wordmark displaying the initials ATAC with a football beneath the lettering, a deliberate break from the traditional shield imagery of its predecessors.[1] In 2000, after a legal dispute with the French supermarket chain ATAC, the club changed its name to Espérance Sportive Troyes Aube Champagne (ESTAC).[1] A new logo featured the word “estac” in blue lowercase lettering with a football connected to a sweeping gold arc.[1]
The 2007 redesign restored a traditional football identity through the shield format, giving the crest a more prestigious appearance while celebrating the club’s regional identity.[1] This shield-based crest remains the official emblem of ESTAC Troyes today.[1]
Meaning and Symbolism
The number 10 on the crest is a direct reference to the Aube department, where Troyes is located, as the department’s official code is 10.[1] The founding year 1986 marks the creation of the current club lineage, which began as ATAC.[1]
The club’s colors, blue, white, and gold, are those of the city of Troyes and the Champagne region.[3] The silver band, a related regional symbol, appears on the club’s home and away kits as an iconic element of the Champagne flag and the coat of arms of the city of Troyes.[4]
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