FSV Frankfurt logo with eagle on red shield, blue-and-white border and text.
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FSV Frankfurt

FSV Frankfurt 1899 e.V. is a sports club founded in 1899 in Frankfurt's Bornheim district. Its crest evolved around the Frankfurt eagle and the club's black-and-blue colors.

Country: Germany

Industry: Sports

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FSV Frankfurt 1899 e.V., a sports club founded in 1899 in Frankfurt’s Bornheim district, has used a crest that evolved around the Frankfurt eagle and the club’s black-and-blue colors. The club’s official colors are listed as black-blue by the German Football Association (DFB).[1]

Design and History

For decades, the FSV Frankfurt crest featured the Frankfurt eagle on a red background, a design element tied to the club’s Bornheim roots. The red background was explicitly associated with Bornheim, the club’s home district, while the eagle represented the city of Frankfurt.[2] The traditional crest also included a Wolfsangel, a heraldic symbol from the Bornheim district coat of arms.[3]

In 2014, the club’s management and board designed a new logo as part of an “Aus eigener Kraft” (On Our Own Strength) corporate identity campaign. The new design was intended to replace the existing crest starting with the 2015/16 season.[4] The proposed redesign removed the red color and the Wolfsangel, eliminating the visual references to Bornheim, and dropped the word “Frankfurt” from the crest.[5] The new mark was described as black-blue with a silver-colored border, matching the club’s official colors.[2]

The announcement sparked significant fan opposition. A petition titled “Pro Tradition! Pro FSV-Wappen!” was launched in July 2014, gathering 874 signatures in an effort to preserve the traditional crest.[6] Critics argued that the new design looked like an automotive logo and lacked a clear reference to Frankfurt, while supporters of the redesign noted that the eagle still expressed the home city and the founding year 1899 conveyed tradition.[6]

The club’s statutes require a three-quarter majority of valid votes for any change to the club crest, a provision that governs how such identity changes must be approved by the membership.[7]

Meaning and Symbolism

The Frankfurt eagle has been a consistent element across FSV Frankfurt crest iterations. Club management explicitly stated that “the eagle stands for Frankfurt” and “the red background stands for Bornheim, our district.”[2] The eagle is also the heraldic animal of the Frankfurt city coat of arms, which depicts a silver eagle on a red field.[3]

The Wolfsangel, present in the traditional crest, is the heraldic symbol of the Bornheim district coat of arms, described as “in black a silver Wolfsangel.”[8] Its removal in the 2015 redesign was a central point of fan criticism, as it severed the visual link to the club’s Bornheim heritage.[5]

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Logo data

Measured from the original SVG file on 01/10/2026.

Colors

7 colors

  • #FFFFFFWhite, 31%

    RGB 255, 255, 255; CMYK 0, 0, 0, 0

    Black text 21.0:1 (passes AA)

  • #000000Black, 25%

    RGB 0, 0, 0; CMYK 0, 0, 0, 100

    White text 21.0:1 (passes AA)

  • #E5344CRed, 22%

    RGB 229, 52, 76; CMYK 0, 77, 67, 10

    Black text 4.9:1 (passes AA)

  • #0072B6Blue, 16%

    RGB 0, 114, 182; CMYK 100, 37, 0, 29

    White text 5.1:1 (passes AA)

  • #D7D7D7Grey, 3.4%

    RGB 215, 215, 215; CMYK 0, 0, 0, 16

    Black text 14.6:1 (passes AA)

  • #ADADADGrey, 2.3%

    RGB 173, 173, 173; CMYK 0, 0, 0, 32

    Black text 9.4:1 (passes AA)

  • #901D2DRed, 1.5%

    RGB 144, 29, 45; CMYK 0, 80, 69, 44

    White text 8.8:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Sports

2,708 measured Sports logos

Only 19% of Sports logos in the archive use white as the main color.

  • Main color white19%
  • Emblem51%
  • Four or more colors85%
  • Most common main color here: blue26%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
EmblemClassified by AI
Proportions
1 : 1.1Roughly square
Ink coverage
84%16% empty space inside the outline
Symmetry
Mirror-symmetric93% left-right match
Outline
Free-formOverall silhouette
Complexity
Detailed72 shapes, about 5,582 points

Tints and shades

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#E5344C

Typography

Lettering style: Serif, uppercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: EB Garamond, Libre Caslon Text, Playfair Display

Visual description

Classified by AI

Symbol shows
Eagle with shield
Style
Geometric, flat, vintage
Layout
Enclosed emblem
Techniques
Badge, line art
Text in the logo
F.S.V. FRANKFURT A.M.

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