LALIGA, Spain’s top professional football division, has undergone two significant visual identity changes in recent years. The current logo, introduced in June 2023, replaced the multicolored circular emblem that had been in use since 2016. The new identity marked a departure from the previous ball-and-rainbow design toward a simpler, more abstract mark built around the league’s initials.
Design and History
The league’s first logo appeared in 1984, featuring a rectangular badge with the initials LFP and a black-and-white football. That mark lasted until 1993, when it was replaced by a design showing a football enclosed in a circular frame made of seven colored fragments ranging from yellow to green, with the LFP initials below. [1]
In 2015, the league’s General Assembly approved the name change from LFP to LaLiga. [2] The following year, Madrid and Lima-based studio IS Creative Studio designed a new visual identity that reconstructed the symbol and the ball, accentuating the shapes with rounded angles to give the brand a more friendly, warm and human approach. The studio also defined the typefaces and proportions for the new system. [2] This 2016 version kept the rainbow-colored circular fragments around the ball but made the colors brighter, placed the symbol to the left, and added the wordmark “LaLiga” to the right. [1]
In June 2023, LALIGA unveiled an entirely new brand and strategic positioning under the slogan “The Power of our Fútbol.” [3] The new logo dropped the circular rainbow frame and the football entirely. The wordmark changed from “LaLiga” to “LALIGA,” written as a single word in capital letters in coral. [4] The new brand logo is represented by the initials “LL.” [3] The change was described by league officials as “not an evolution, it is a revolution.” [4]
Meaning and Symbolism
The “LL” symbol is linked to two key moments on and off the pitch that represent the passion of football. The first “L” comes from players’ celebrations when they score a goal and kneel, forming the letter “L” with the silhouette of their body. The second “L” comes from fans who form an “L” with their arms when celebrating their team’s goals or success. [3] [4]
LALIGA’s new corporate color is coral (Pantone Red 032C), which the organization says symbolizes the pride, passion, energy and excitement of football. [3] The league also introduced a color range for individual clubs, used in specific campaigns with those teams, such as green for Real Betis and yellow for Villarreal. [4]
Typography and Design
The 2023 wordmark uses a custom typeface, with LALIGA written in a single word in capital letters. [4] According to league officials, the typography was designed to be more forceful in its message, while maintaining “certain sensitivity in the diagonals” with the logo of EA Sports, the league’s new title sponsor. [4] The earlier 2016 identity, designed by IS Creative Studio, also included a defined typeface system for the brand’s various applications. [2]
The 2023 rebrand was developed as the league transitioned from Banco Santander to EA Sports as its main sponsor, with the new identity impacting all 42 clubs in the first and second divisions, who wear the new logo on their kits. [3] [5]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
