The Little Rock Trojans are the athletic teams of the University of Arkansas at Little Rock (UA Little Rock), a public university in Little Rock, Arkansas. The current primary athletics mark, introduced in 2015, combines a traditional Trojan head logo with the words “Little Rock Trojans” and is used as the department’s default identifier on uniforms and external merchandise [1]. The identity is built around the university’s official colors of maroon (Pantone 209), silver (Pantone 877), and white [2].
Meaning and Symbolism
The Trojan head is the historic symbol of the university’s athletic programs and is officially licensed and registered to UA Little Rock. The university describes the Trojan head as a “pseudo-Primary mark” for both basketball teams because of its traditional and historic nature, and it must always face to the right [1].
The 2015 rebranding tied the athletic identity to the city itself. Athletic Director Chasse Conque said at the launch that “clearly aligning Trojan Athletics with our city will continue to build pride among those of us that call the Little Rock metropolitan area home,” and the department adopted the hashtag #LittleRocksTeam as part of that effort [2] [1].
Design and History
On July 1, 2015, the athletic department announced it would no longer be branded as “Arkansas-Little Rock” or “UALR,” adopting “Little Rock Trojans” as its identity effective immediately [2]. The new logo set was designed by the UALR Office of Communications with Dusty Higgins as the primary artist [2].
The 2015 set included three main elements: a signature logo pairing the established Trojan head with the word “Little Rock,” a standalone wordmark for secondary use, and the Trojan head itself, which moved from primary to secondary status. The signature was also produced in sport-specific formats for each of the department’s programs, and the wordmark became the typeface for all Little Rock uniforms [2].
The university’s current brand guidelines state that “University of Arkansas at Little Rock” or “UA Little Rock” should not be used on Trojan Athletics merchandise and marketing, and that only the official colors of maroon, silver, black, or white ink may be used. The guidelines also prohibit altering the signature, creating alternative color variations, or changing the Trojan head’s orientation [1].
Conference affiliation has changed since the 2015 rebrand. Little Rock competed in the Sun Belt Conference for 31 seasons before joining the Ohio Valley Conference (OVC) on July 1, 2022, a move that affected 13 of the department’s 15 intercollegiate programs [3]. The wrestling program continued in the Pac-12 Conference as an affiliate member, and swimming and diving remained in the Missouri Valley Conference [3]. In October 2025, the university announced the Trojans would leave the OVC for the United Athletic Conference (UAC), with membership effective July 1, 2026 [4].
Typography and Design
The 2015 rebrand introduced a dedicated athletics wordmark intended as an alternative to the primary signature. The university describes the wordmark as “a strong, identifiable brand that clearly states who we are” and requires that it not be altered [1]. The official brand guidelines do not publicly name the specific typeface used in the wordmark.
Frequently Asked Questions
Who designed the Little Rock Trojans logo? The 2015 logo set was designed by the UALR Office of Communications with Dusty Higgins as the primary artist [2].
When was the Little Rock Trojans logo last updated? The current primary identity dates to July 1, 2015, when the department adopted the “Little Rock Trojans” name and unveiled the new logo set [2].
What are the official Little Rock Trojans colors? The official university colors are maroon (Pantone 209), silver (Pantone 877), and white, with black also permitted in the brand guidelines [2] [1].
What conference do the Little Rock Trojans compete in? Little Rock joined the Ohio Valley Conference on July 1, 2022, after 31 seasons in the Sun Belt Conference, and announced in October 2025 that it would move to the United Athletic Conference effective July 1, 2026 [3] [4].
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