Virginia Union University logo with a panther head and text in a maroon oval.
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Virginia Union Panthers

Virginia Union University is a historically Black university in Richmond, Virginia, whose NCAA Division II athletic teams are known as the Panthers. The university's official symbols include the Panther mark, the VUU mark, and the university seal.

Virginia Union University, a historically Black university in Richmond, Virginia, fields its NCAA Division II athletic teams under the Panthers nickname. The university’s athletics website lists the school colors as Maroon and Steel, and the mascot as Howie the Panther.[1]

Design and History

Virginia Union University’s official symbols include the university seal, an interlocking VUU logo, and the Panther mark. According to the university’s style manual, the Panther and VUU marks are designated for informal and athletic publications with a more casual tone, while the seal is reserved for formal contexts.[2]

The university’s style manual identifies these symbols as official trademarks of Virginia Union University, requiring clear and consistent use across all publications.[2] The Panther mark functions as the athletic identity, appearing on uniforms, merchandise, and promotional materials for the university’s varsity programs.

Virginia Union’s athletics programs compete in the Central Intercollegiate Athletic Association (CIAA), Northern Division, as an NCAA Division II member.[1]

Meaning and Symbolism

The university’s official school colors are Maroon and Steel, as listed on the athletics department’s Quick Facts page.[1] The university style manual specifies the official Pantone color references as PMS 194 (Maroon) and PMS 877 (Steel), and states that the university’s symbols may be printed in these Pantone colors or in white and black only.[2]

The style manual’s restriction to the two Pantone colors plus white and black establishes a tightly controlled palette for all university marks, including the Panther athletic logo.[2]

Typography and Design

Documentation of the Panther mark’s specific construction, including its shape, lettering, or designer attribution, is not publicly available from the university’s official sources. The style manual confirms only that the Panther is one of three official university symbols and that its use is governed by the same color restrictions applied to the seal and interlocking VUU logo.[2]

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 01/10/2026.

Colors

8 colors

  • #2A2728Black, 32%

    RGB 42, 39, 40; CMYK 0, 7, 5, 84

    White text 14.8:1 (passes AA)

  • #761F20Maroon, 30%

    RGB 118, 31, 32; CMYK 0, 74, 73, 54

    White text 10.6:1 (passes AA)

  • #FEFEFEWhite, 20%

    RGB 254, 254, 254; CMYK 0, 0, 0, 0

    Black text 20.8:1 (passes AA)

  • #D6BEBEPink, 7.2%

    RGB 214, 190, 190; CMYK 0, 11, 11, 16

    Black text 12.0:1 (passes AA)

  • #585556Grey, 3.5%

    RGB 88, 85, 86; CMYK 0, 3, 2, 65

    White text 7.4:1 (passes AA)

  • #9F5C5CRed, 3.4%

    RGB 159, 92, 92; CMYK 0, 42, 42, 38

    White text 5.0:1 (passes AA)

  • #B38484Red, 2.3%

    RGB 179, 132, 132; CMYK 0, 26, 26, 30

    Black text 6.6:1 (passes AA)

  • #E4E4E4White, 2.2%

    RGB 228, 228, 228; CMYK 0, 0, 0, 11

    Black text 16.5:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Sports

2,708 measured Sports logos

Only 21% of Sports logos in the archive use black as the main color.

  • Main color black21%
  • Emblem51%
  • Four or more colors85%
  • Most common main color here: blue26%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
EmblemClassified by AI
Proportions
1.7 : 1Horizontal
Ink coverage
69%31% empty space inside the outline
Symmetry
Mirror-symmetric93% left-right match
Outline
Free-formOverall silhouette
Complexity
Detailed54 shapes, about 5,597 points

Tints and shades

Click a step to copy

#761F20

Typography

Lettering style: Slab serif, uppercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Roboto Slab, Zilla Slab, Arvo

Visual description

Classified by AI

Symbol shows
Panther head
Style
Flat, minimal, corporate
Layout
Enclosed emblem
Techniques
Badge
Text in the logo
VIRGINIA UNION UNIVERSITY

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