Goyard is a Parisian trunk maker and leather-goods house. Its identity is carried by a capital-serif Goyard wordmark, with Paris beneath it, and by Goyardine, a patterned canvas whose piled dots form a repeating Y-chevron.
Goyard Logo PNG
Meaning and History
The house traces its history to Maison Martin, founded by Pierre-François Martin in 1792. It became Maison Morel in 1841, and François Goyard took over and renamed it in 1853. His son Edmond assumed control in 1885 as E. Goyard Aîné. The house’s published history recounts these transitions and the move to rue Saint-Honoré, where the address became 233 in 1856 (Goyard’s house history).
Several documented canvas changes mark the identity’s development. Edmond introduced Goyardine in 1892: a chevron pattern in which dots form a repeated Y, the central letter of the family name. Reporting on the house also connects the pattern to the Goyard family’s Burgundy log-driving ancestry (South China Morning Post). A later woven canvas design kept the chevron while removing the name from the cloth; the design was deposited in 1965 and revised in 1968. The house added twelve colors in 2002 and introduced Jacquard canvas woven with “E. Goyard” in 2010 (Goyard history and identity details).
???? – Today
This stage image shows the same Goyard-and-Paris wordmark in a pale color treatment on a light background, rather than a different letterform. The label does not date the image. Goyard’s current identity remains the wordmark and Goyardine canvas, as shown in the house’s history and in recent coverage of its collections (Goyard; ELLE).
Font and Color
The wordmark uses high-contrast serif capitals for “Goyard,” with “Paris” in smaller, spaced capitals below. The supplied logo treatments vary in contrast between lettering and background, while retaining that arrangement. The research does not establish a typeface or designer credit.
Goyardine is a coated cloth made from hemp, linen and cotton. Its piled-dot chevrons create the repeated Y motif; the house also offers hand-painted personalization, including initials and stripes (Sotheby’s; archived reference on Goyard). Black was the historic canvas color, and twelve additional hues were introduced in 2002. The 2010 Jacquard canvas added woven lettering, a distinct variation on the patterned cloth rather than evidence of a wordmark redesign.
The final archive image is visibly black and contains no distinguishable lettering or emblem. It therefore cannot be compared as a legible logo variant, while the documented wordmark and canvas features above describe the identity.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Goyard and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
