Lonsdale Logo

Lonsdale Logo PNG

Lonsdale is a British sports brand established in London in 1960 by former professional boxer Bernard Hart. Its name comes from the Lonsdale family: Hart received permission to use it in 1959 from James Lowther, the 7th Earl of Lonsdale. The family name also connects the brand to boxing history, including the Lonsdale Belt, first awarded in 1909. Lonsdale’s Greek regional history recounts that background.

Meaning and history

The logo’s main visual feature is its arched LONSDALE wordmark. A UK IPO hearing decision describes the lettering as “cinemascope” style: its letters change size along a curve, while the foot of the enlarged initial L extends beneath the other letters in an arc. The decision also records use of LONSDALE in cinemascope style and a composite combining LONSDALE, LONDON and a lion. The hearing decision says a related series of marks proceeded on the basis of honest concurrent use from 1961.

In the supplied images, LONDON sits beneath the arch in smaller lettering. Some versions pair the wordmark with a lion in profile, shown with a raised forepaw. A retailer describes black-and-red and monochrome applications of the lion-and-wordmark artwork; the historical plate also shows a blue lion and blue-and-red lettering. A Lonsdale London T-shirt listing describes the retail artwork. The images show that the emblem and palette vary between treatments, while the arched name remains a strong visual constant.

The name’s boxing associations predate the brand. The 5th Earl of Lonsdale is credited with backing one of the early organised gloved boxing matches in 1891. Hart later opened the first Lonsdale shop at 21 Beak Street in Soho in 1960. The brand’s history also records associations with Muhammad Ali, Henry Cooper and Sugar Ray Robinson in 1963, and with Paul Weller and The Jam in 1979. The brand-affiliated regional timeline documents those milestones.

1960 – ????

This badge places LONSDALE in white capitals across a dark circular field. Curved lettering above and below the name, including “Great Boxing Brand” and “Premium Quality Since 1960,” gives the design the character of a seal. The arched wordmark links it visually to the construction described in the trademark decision, though the image alone does not establish when this badge was introduced.

???? – 2022

Here a blue lion stands above the wordmark, whose red capitals sit on a blue arch; LONDON appears below in blue. This palette differs from the black-and-red retail treatment described for other Lonsdale artwork. The image shows a more elaborate emblem-and-wordmark arrangement, with the lion occupying the upper part of the badge.

2022 – Today

This stage shows the arched LONSDALE lettering and LONDON beneath, without a lion. The enlarged initial L forms the sweeping lower edge of the wordmark, a feature consistent with the cinemascope construction described in the UK IPO decision. The supplied stage label does not establish when this design began or whether it is the brand’s current official mark.